Our Story

 

Emblem Founders Lindsay and Jeffrey Braun

 

Husband-and-wife team, Jeffrey and Lindsay Braun have spent nearly two decades designing and manufacturing custom commercial furniture for projects around the country including Fortune 500 companies, small businesses, hotels and restaurants, shopping malls, multi-family buildings and senior living facilities.

In 2019, they launched Emblem to tackle the inefficient commercial furniture buying process. Together, their goal is to bring design-focused, highly durable furniture directly to creative businesses, property management companies, and interior designers.

Jeffrey and Lindsay are used to approaching design problems from two different perspectives. While Jeffrey began his career in the Chicago film industry as a prolific art director, Lindsay began her career solving communications challenges for elected officials, non-profits and other businesses.

Jeffrey met Lindsay while in line for coffee at their favorite neighborhood cafe in Seattle. He had started his second career in interior design and had recently launched a line of residential furniture, partnering with designer showrooms in Seattle, Chicago, Los Angeles, San Francisco. By the time the pair married a few years later, Lindsay had joined Jeffrey full-time and was managing communications, sales, and outreach for their first company, Jeffrey Braun Furniture.

Together, they’ve experienced every imaginable pitfall of the commercial-furniture buying process: from being priced out of a project because of uncontrollable mark-ups by third parties, to losing the details of an order as it’s passed from client to sales rep to designer to multiple dealerships and multiple departments. 

Drawing from Jeffrey’s acute sense of design, Lindsay’s focus on efficient problem-solving, and the pair’s extensive relationships in furniture manufacturing, Emblem presents a new solution for creative businesses looking for furniture that elevates their brand and celebrates their team.

Take a look at our furniture line and let us know what you think.